Pierre Bourjo’s latest for Ford is full of hot air

Update: for this series, Pierre Bourjo has been named one of the Top 200 Digital Artists Worldwide 2017-2018 by Lurzer’s Archive

 

Ford’s 2016 Super Duty campaign – “Make Light Work Of Every Tow With The 2016 Super Duty” – was entirely conceptualized in CGI! While we love the idea of life-sized inflatable trucks, we love how Pierre was able to replicate an in-studio shoot with super realistic lighting and textures. Scroll left/right to see the before-and-after!

 

 

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