For those who love food but want to explore a little, who have ‘”done” the comfort food train for long enough and crave fresh vistas of experience, Actinolite is probably your next stop. Hello… kale sorbet?

It might sound left field, but Actinolite‘s menu is simply field-based. Led by chef Justin Cournoyer, the curated, ever-changing menus focus entirely on local, sustainable ingredients and foraging the fields around the actual town of Actinolite. Photographers Arash Moallemi and Jim Norton has been following one of Canada’s Top 100 restaurants since its inception. See below for images of the restaurant and its menu, to be featured on tonight’s premiere of Chuck & Danny’s Road Trip on Food Network Canada!


Foraging outside Actinolite, Ontario

Photo credit: Arash Moallemi


The restaurant at Dupont/Ossington
Actinolite shot by Arash Moallemi

Photo credit: Arash Moallemi

Actinolite Inside Arash Moallemi

Photo credit: Arash Moallemi

Actinolite Flour Jim Norton

Photo credit: Jim Norton

Actinolite Kitchen Jim Norton

Photo credit: Jim Norton


Last words

Arash Moallemi: The menu might not be for everyone, but the curating is amazing. One dish leads to another perfectly. I find myself thinking about it a week later – it inspires my work even. The dedication to bringing out the best in an ingredient’s essence, that was at the back of my mind when I was shooting the next round of IKEA products. How do I really bring out that knife or cheese grater? It is all about doing simple, well.


So THAT’S why Sandy Nicholson was in Brigus, Newfoundland in September – Le Creuset Canada! For the global launch of “Oyster“, a new warm grey colour created by the Canadian team at Le Creuset, Sandy Nicholson and his team went east and took an iconic kitchenware brand to the people who really use it.

Some shots were taken at Mallard’s Cottage in Quiddi Vidi, Nfld, which uses Le Cresset for all of the dishes and cookware.

True to his exploratory nature, Sandy went on sea kayak to explore the tiny inlets. Some of these shots ended up being part of the final story:

Coming very soon…

A post shared by Le Creuset Canada (@lecreusetcanada) on

Possibly inspired by the fishermen he had been filming, this was a little makeshift dinner on the beach with wild mussels.

….. and other sights and sounds from visiting this dreamy little town. They have deep fried Mars bars!

Obligatory Atlantic beach shot.

UPDATE: Get In Line wins for Best Beauty Shoot 2016!


Original post on 27 Oct 2016

The Annual P&G Beauty Awards Finalists are out! Stoked our girl Carlyle Routh is mentioned for Globe & Mail Globe Style’s Think Ink, as well as S/Style’s Get In Line. Winners announced November 22 2016.

For Best Feature: Globe & Mail, Globe Style, Think Ink


For Best Beauty Shoot: S/Style Magazine, Get In Line

get_in_line-1 carlyle routh get_in_line-2 carlyle routh get_in_line-3 carlyle routh

For more of Carlyle’s Beauty work, check this out. And to see more of the photographer behind the lens, see her wonderful interview with S/Style Magazine!

What a blast! The Advertising & Design Club of Canada had its annual do at Koerner Hall, doling out awards at the industry’s version of the Oscars. Here’s a list of campaigns we were grateful to have worked on:

“Printed By Somerset” – Leo Burnett Toronto wins Gold in Graphic Design and Interactive Advertising. The client was Printed By Somerset. Video and part photography by Arash Moallemi.


“Smith Brunch Menu” – Leo Burnett Toronto wins Gold for Graphic Design. The client was Smith Restaurant. Images shot by Arash Moallemi.

Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC

“A Bottle of Sunshine” – Leo Burnett Toronto wins Silver for Package Design. The client was Yellow Pages. Lemonade bottle shot by Adrian Armstrong

AA Lemonade Stand Yellow Pages ADCC


“Hot Fuzz” – Carlyle Routh wins Merit for Photography & Illustration in Editorial Photography for her work in The Globe & Mail.

CR Globe style ADCC

CR Globe style ADCC
CR Globe style ADCC



“Pavlova Series” – Rob Fiocca wins Merit for Photography & Illustration in Unpublished Photography.

RF Pavlova ADCC
RF Pavlova ADCC



IKEA Canada brings in a different perspective for the 2016/2017 #IKEAMarketHall campaign. Arash Moallemi shot the following stop motion and stills for digital as well as out of home use. We asked Arash for his take, working on such a unique set:



Q: Wow Arash, how long did this take?

A: My part was about 2 days, although a full build at my studio had already started before hand. We spent the morning of the first day getting the cameras in position and then lighting for Set One. Next, Sonia our prop stylist, took over and started dressing the set and we worked on finalizing the propping.

Q: You’ve done a number of architectural spaces over the years, how did this shoot compare?

A: I’ve shot a lot of room sets before, but this was the first we did with such a forced perspective from above. It was a very technically challenging shoot as the lighting had to make sense, particularly since it is not a traditional room, so there was no pre-established template of how it would be lit.

Also, once we set up the cameras we had no access to them as they were 30 feet above the set. It’s interesting as a photographer to do a 2 day shoot and not look through or hold a camera for 2 days.


See the time-lapse of both shoots going at the same time:


Behind the scenes stills:
Arash IKEA market Hall BTS
Arash IKEA market Hall BTS

The floor sticker:

IKEA Market Hall Arash Moallemi

And here’s the rest of the stop motion series: