Photography by Arash Moallemi

With many new channels to consume media (both digital and physical), audiences have been stricken with advertising “noise”, wherein the huge quantities of content being delivered lowers advertising effectiveness across the board. As a result, the best way to raise brand awareness is no longer simply through effective exposure and placement, but now more importantly through creative, high quality marketing content that both stands out and resonates with consumers. Your marketing success depends on strong content that focuses on creativity to connect and communicate your business with the audience. As a result, companies that have succeeded in developing their branding know the value of marketing and investing in high-quality creative advertising.

When broken down to cost-per-click, average viewership, and other metrics, advertising is regularly relegated as an expense as part of the costs of a product. However, with premium creative content both advertising a product and representing the values of your brand, that content should be considered an investment in the future of your business.

Photography by Jim Norton

Branding marketing and advertising are regularly treated interchangeably – however, they act as distinct entities that are uniquely interconnected. While advertising refers to the messaging to promote a product, branding is what the consumers think of your business as they interact with your content. As a result, creative advertising is a driving force in both advertising and branding. Creative content helps to shape ideas around your business and is most effective when forging an emotional connection.

Studies show that approximately 50% of the effectiveness of an ad is due to the creativity behind the advertisement. As a result, creative content will separate your brand from others and will allow you to create a more effective connection with your audience, bringing in more revenue in the long run.

When looking for creative advertising, you will always have options. A good option will give you the simple messaging, professional connection, and a standard call-to-action. A better option will provide all of the above, but will be formed around a more advanced concept, which might involve sophisticated graphics, professional audio or video production, and other improvements. However, the best option includes all of that, but with emotionally engaging concepts, a fleshed out idea for a campaign, and of course, intriguing content that helps to build your brand.

 

Fuze Reps provides the top Toronto talent in photography, CGI and digital content. Contact us today to bring your campaign to life.

We’re almost out of the woods now, but January-February… heck, winter in Toronto this past season was a blur of frozen tears and and whiplash from icy streets. In the last couple of years we did hats and bags with bits of our logo, but this time we went the whole hog! See below for our heathery grey unisex hooded sweatshirt, screenprinted with lines that were an abstract of our “FUZE” logo font (which was also present in our black baseball caps from last year). It’s also lined in a soft fuzzy fleece, designed to keep you cozy whether it’s subzero from the weather or from that broken air-conditioning unit.

Although we designed them for ourselves, the response was so overwhelming we expanded production! We decided to give them as a token of thank you to the community that has supported our talented photographers and hard working producers in the past year. Here’s a tiny sample of the incredible partners who have collaborated with us, celebrated with us, and definitely shed a few tears in getting out memorable campaigns in the past year.

 

Who is she?

A post shared by JuniperParkTBWA (@juniperparktbwa) on

Fuze 2018 Hoodie

FUZE 2018 hoodie

SaveSave

SaveSave

We’re barely into February 2018, and, McDonald’s Canada just dropped one of the most creative and successful ad campaigns of the year!

Big Mac in Canada turns 50 this year, and to help celebrate this icon of fast food with a new twist, we worked with Cossette Toronto and McDonald’s Canada to bring back the Big Mac Bacon as a limited menu item.

To generate curiosity and anticipation across the country, unbranded billboards with Carlyle Routh’s photography just had a date and a logo – “BMxB”. Though ambiguous, the stylish black and white images were a clear nod towards the world of fashion. Furthermore, the photos were supported by cryptic videos which ran during the broadcast of the Grammy’s last Sunday, with an Anna Wintour-esque personality promising “a collaboration” and “the combination of two greats.” The “x” had a whiff of creative collaboration, de rigueur in today’s music, giving rise to wild speculations from a Bruno Mars x Beyonce collaboration to a new clothing line for Drake.

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

https://vimeo.com/252896622

On 30th January, the ads were revealed to show that “BMxB” in fact stood for “Big Mac x Bacon” and Carlyle Routh’s  photos un-cropped to show each of the models holding the burger of honour! The images were also used in a BMxB playlist on Spotify just in case you needed a McD-approved soundtrack while going to your favourite golden arches restaurant.

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

Beyond the brilliant photography of Carlyle Routh, FUZE Reps was proud to be responsible for the production of this photoshoot and its details, from location scouting to casting. #fuzeproductions

SaveSave

SaveSave

SaveSave

From all of us at FUZE, here’s to wishing you a warm and plentiful holiday season! This year, in lieu of gifts we have donated to The Stop Community Food Centre. Stop motion directed in-house, created by Krug Studios 

We will be closed from Saturday 23rd December 2017 to 7th January 2018. See you in the new year!

Congratulations to the team at The Kit (Laura DeCarufel, Jessica Hotson, Rani Sheen, Sonya Van Heyningen, Kristy Wright) and our Hamin Lee for snagging the Best Beauty Still Life for 2017!

 

Hamin Lee and his studio have always a wide range of work, from lifestyle to automobiles, but it is the colourful, abstract still life and off-figure work that are the most eye-catching and memorable. See below for the winning, super detailed set, featuring travel minis in “Beautify in Palm Springs“.

 

SaveSave