A month ago, Sandy Nicholson harvested his first batch of honey. The professional photographer had started his journey early this year, building his aviary on a Toronto city rooftop and creating a hub for 100,000 bees.

With his penchant for connecting with people, it was no surprise to us that he collaborated with neighbourhood nano brewery LayLow, to create a special edition honey amber ale with part of his first batch. This labour of love, named “Mariah” after the 90s diva Mariah Carey with her “Honey” hit classic, was celebrated with a 2 week pop-up exhibit of the urban bee keeping and brewing process.

We asked Sandy a couple of questions below; and for more on the bee-keeping process see Sandy’s Bee Gallery.


Q: How would someone describe your “Honey” beer profile?

A: It’s an Honey Amber Ale (not enough bitterness to be considered an IPA, as I didn’t want the hops to distract from the character of the honey). There isn’t really a name for the style (technically it’s a Specialty Ale), but I would not say IPA.


Q: We’re curious – how many bees produced 1kg of honey? For this one keg? 

A: Lots! I stoped counting them at 1000… there are between 10,000 to 60,000 honey bees in the hive. In order to produce 1 pound of honey, 2 million flowers must be visited. A hive of bees must fly 55,000 miles to produce a pound of honey. One bee colony can produce 60 to 100 pounds of honey per year. An average worker bee makes only about 1/12 teaspoon of honey in its lifetime.


Q: Surprising things you learned as an urban beekeeper? 

A: Bee keeping is an amazing way to meditate while moving. You have to focus really focus or you will get stung. The bees learn to reconize you and stay calm if you do. People who are afraid of the bees get stung by the bees. So its a Zen thing. The hive is warm inside and when you put your hands in it like reaching inside a living animal.


Q: What happens after your harvest?

A: Winter is coming! We are tucking them into a bee cosy for a long rest until Spring, then we will be back at it.



Nothing sets the feel of a good shoot- heck, even just to start the day – than a good tune or two. In no order and running the gamut of genres (we’re only missing EDM), here are some of our favourite tunes #summer2017 getting us through this crazy weather. What are you listening to? Let us know in the comments below!


1. All We Got / Chance The Rapper

2. Fan the Flames / Gregory Porter (requires Spotify account)
3. Tennessee Whiskey / Chris Stapleton

4. Feels / Calvin Harris (feat. Pharrell Williams, Katy Perry & Big Sean)

5. Summer Time – DJ Jazzy Jeff + Fresh Prince

6. Cruel Summer / Bananarama

7. Club Tropicana / Wham

8. Don’t Stop Me Now / Queen

9. I Want to Conquer the World / Bad Religion

10. WannaBe in LA / Eagles of Death Metal

11. More than a Feeling / Boston

12. Superfreak / Rick James

13.  No Ordinary Love / Sade

14. Sexual Healing / Marvin Gaye

15. Train Song / Vashti Bunyan

16.Générique / Miles Davis (Ascenseur pour l’échafaud OST)

17. Live and Learn / Joe Public

We welcome Helen Yousif to the FUZE family! Our freshest face comes with 9 years of experience in the Toronto creative industry and a penchant for internet-famous pets. Naturally, we had a few questions:

Q: If you had a super power, what would it be? 
A: I would want to be able to speak and understand every language. Not the most exciting but SO useful.

Q: If you could do anything in the world, with limitless time and wealth, what would you do? 
A: I love what I do…. so I can’t think of anything else? Although, with limitless time….. I would be a professional Netflix watcher.

Q: Is there a series you’re really into right now?
A: Obviously Game of Thrones. I like how they ruthlessly kill off main characters, keeping me on my toes because NO ONE IS SAFE! Also recently really into Rupaul’s Drag Race (scroll to bottom for more of Helen’s fave GIFs from the show).

Rupauls Drag Race Television Gif By RealitytvGIF - Find & Share on GIPHY

Q: Name one thing most people don’t know about you?
A: Well, most people are surprised I like UFC. I have an older brother, so I grew up watching wrestling. I enjoy watching grown men beat each other up, what can I say?

Q: So, we’re stalked your social media and it looks like you’re a pet-lover. 
A: I have one cat. She’s about 8 years old. One day, I was at a friend’s place and we heard meowing. She was a kitten then, and trapped in a tree, meowing non stop. We rescued her, but she kept coming back to the house. I took it as it was meant to be since my friend couldn’t keep her. I didn’t know what to name her, so we kept calling names at her. She looked up when my friend said “Steve” – so Stevie is her name. And yes, I’ve met Tuna and Lil Bub.

Q: That’s adorable! We see you’re a music fan as well. Favourite band of all time? 
A: Definitely Tool. The album that started it all was Aenima. Still one of my favourite albums of all time.

Q: Ok, last one. What are listening to right now? 
A: You’re in Love with a Psycho is my current fave single by Kasabian. The whole album is great.

Thanks Helen! Bonus Drag Race GIFs for your weekend:

Season 5 Hair Flip GIF by RuPaul's Drag Race S5 - Find & Share on GIPHY

Rupauls Drag Race Suicide Drop GIF - Find & Share on GIPHY


The Cannes Lions was just last week (17 – 23 June 2017) but we’re still over the moon about Arash Moallemi‘s shoot with IKEA Canada winning a couple of Lions, and social media mentions from FastCo, Mashable, Huffington Post, Design Boom (and even the official Cannes Lions Twitter!).

This unbelievable response to Cook This Page, was led by Anthony Chelvanathan of Leo Burnett Toronto, so naturally we called up Arash to find out what the process was like, and to share some behind the scenes shots :

“It was a standalone, one day shoot where we had to execute every recipe in the book in both motion and stills. To keep it tight, we made sure the set was optimized to shoot both genres at the same time.

It almost didn’t happen, because the ink had to be food safe but a printer finally pulled through and everything fell into place. A year of planning had gone into this so on the day of the shoot, Anthony C and Lisa G knew exactly what they were looking for and the direction the shoot had to go in. For me, I didn’t have to guess and it was easy to set up for the next shot and so on. It was plain execution, no need to “figure it out”. On the day of the shoot we let the wood surface set the tone for the overall feel.

What makes me happiest is delivering on Anthony’s “baby”. As a commercial DP and photographer, my job is to realize my clients goal and this is an example where it went really well.”

Content has been condensed and edited for brevity. 



If you’ve been following us on all the usual social channels, you’ll know that we’ve launched IN:FUZE! This is FUZE Reps’s latest extension to develop up-and-coming talent. We welcome Jeff Carlson and Chris Robinson to the family! See a sample of their work below. Better yet, check out fuzereps.com for all the freshness.

Below: Jeff CARLSON’s sparkling still life and off figure work.


Below: Chris Robinson got our attention with his punchy, humorous composition and edits.